Ice Cream For Breakfast? Ben & Jerry’s Unveils Three Cereal-Inspired Flavors

Here’s a brain teaser: if people hate when milk makes their cereal soggy, how are they going to feel about ice cream with cereal in it? And another puzzle to consider: should cereal-flavored ice cream be a morning treat, or does it count as “breakfast for dessert?”

These are the burning questions people have to answer now that ice cream giant Ben & Jerry’s have unveiled three new breakfast-inspired ice cream flavors.

The new creations, called Cereal Splashbacks, are each based off a popular breakfast cereal and designed to give you tasty, nostalgic feelings.

Ben & Jerry’s

Eric Fredette, the company’s “Flavor Guru,” says his biggest inspiration was the flavor of sugary milk at the bottom of the cereal bowl. He hopes that the new flavors will make people feel “like a kid again.”

The new flavors are called Fruit Loot, Frozen Flakes and Cocoa Loco.

Fruit Loot will remind you of either Fruity Pebbles or Fruit Loops, depending on which you grew up eating.

Frozen Flakes have the great, sugary flavor of Frosted Flakes and Cocoa Loco is a cross between Cocoa Puffs and ice cream.

Ben & Jerry’s
Ben & Jerry’s

We’re guessing some people will be grossed out by this combination of crunchy food and ice cream, but just as many people will be dying to try these tasty creations.

If you want to get a cone of Cocoa Loco, you’ll have to make your way to your nearest Ben & Jerry’s, since these flavors won’t be available in grocery stores.

Share this with the ice cream fan in your life!

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